I just started reading The Dip by Seth Godin and although I’m not sure if I am ready to embrace all of Godin’s ideas, if I stop and think about it then what he says starts to make sense. And, I’m left wondering if agreeing with Godin’s ideas goes against my core beliefs. So, even though I’m not finished reading this book I am going to take the liberty at sharing my tentative thoughts. I’m hoping that others will jump in with their own ideas before I just give up and return the book to the library.
Godin talks about the importance of being the best at whatever you do. But, not the best in terms of a dog eat dog world but rather the best in terms of the context of your work, here and now. Now, that doesn’t sound so bad because then there’s room for many of us rather than just a few. He goes on to say that in order to be the best at what you do, and the best matters because there is a big difference between the best (#1) and the next best (#2 on down), you may just have to quit a few things. I am not a quitter. In fact, I tend to take on many projects and to persevere no matter what even,I must admit, if I don’t seem to be making any progress toward my goals, personal or professional. Well, according to Godin persevering when you’re getting nowhere isn’t a very smart thing to do. On the other hand, quitting those things that don’t move you in the direction you want to go is a very smart thing to do.
I’m still having trouble with the idea of the “best” and that “persevering” is not what you should be doing. In fact, if you want to get anywhere and be in demand because you want to be the best at what you do then you’ve got to quit persevering at those tasks and projects (even your job) that don’t move you in this direction. Then, I start thinking about these ideas in relation to my life and work and some of this (again) starts to make more sense.
What about you? What are your thoughts on these ideas?